If you want to sell something, hire a film director: the importance of audiovisual language today
September, 29; 2025. By Arscodex
Today we come to confirm a fact that is common sense and conforms to the most basic rules of logic: if video is a good sales tool, the best thing a company can do to try to improve its sales is to hire a film director. Hence the importance of audiovisual language in these times.
It has been previously stated in this medium that any video, we repeat, any audiovisual piece, has a "coercive" component that encourages the viewer to accept certain ideas, or directly sells something (like commercials). This aspect of videos can be more explicit, as in the aforementioned commercial, or more subtle, such as trying to get the viewer to accept a certain idea, more typical of cinema as we know it today. Yes, video has other components, entertainment, etc., but the sales component is there and cannot be avoided.
Then it turns out that today we are all "content creators" (oh, how I dislike that expression). That is, we all upload mixed photos and videos to Instagram; The thing is, some have more impact than others, of course. So what happens? Well, what we're currently thinking happens: We're all potential film directors.
There's a parameter for every video, and it's its ability to generate sales per view of that video. For example, a car commercial is viewed x times and generates x sales; that's the coefficient we're talking about: the sales-per-view ratio of a video, or something like that. If the video is good, it will sell a lot with the same number of views; if the video is bad, it will sell little.
This parameter is independent of the distribution of the audiovisual piece in question, since whether it has few or many views, the parameter remains unchanged. If it's viewed many times, then it will sell a lot, of course.
From this, it follows that if a video on Instagram is like an advertisement, or has some component of it, brands can hire film directors to increase sales. They can and should.
And here we bring up the figure of the author of this text, Pedro Alonso Pablos, who is, as the reader already knows, a film director, and is available to reputable companies and institutions if they want to hire him. For now, we can feel the skill this director has shown in promoting his own country, Spain (truly, having that nationality means there's little he can do other than carry out his activity in this way), as we can see a certain correlation between the country's positive macroeconomic data and the author's artistic performance, as has been previously discussed in this medium, since both assessments coincide in time, our time, the present.
And from here, we finally deduce the importance of mastering the "audiovisual language," not only for established directors, but for everyone in this world, because the scenario is the one we all know: You open an Instagram account, upload a video, and voilà! You're a film director.
So, all readers of this article know: if you want to sell more, hire a film director and, beyond that, study and dedicate resources to learning to master the audiovisual language.
It has been previously stated in this medium that any video, we repeat, any audiovisual piece, has a "coercive" component that encourages the viewer to accept certain ideas, or directly sells something (like commercials). This aspect of videos can be more explicit, as in the aforementioned commercial, or more subtle, such as trying to get the viewer to accept a certain idea, more typical of cinema as we know it today. Yes, video has other components, entertainment, etc., but the sales component is there and cannot be avoided.
Then it turns out that today we are all "content creators" (oh, how I dislike that expression). That is, we all upload mixed photos and videos to Instagram; The thing is, some have more impact than others, of course. So what happens? Well, what we're currently thinking happens: We're all potential film directors.
There's a parameter for every video, and it's its ability to generate sales per view of that video. For example, a car commercial is viewed x times and generates x sales; that's the coefficient we're talking about: the sales-per-view ratio of a video, or something like that. If the video is good, it will sell a lot with the same number of views; if the video is bad, it will sell little.
This parameter is independent of the distribution of the audiovisual piece in question, since whether it has few or many views, the parameter remains unchanged. If it's viewed many times, then it will sell a lot, of course.
From this, it follows that if a video on Instagram is like an advertisement, or has some component of it, brands can hire film directors to increase sales. They can and should.
And here we bring up the figure of the author of this text, Pedro Alonso Pablos, who is, as the reader already knows, a film director, and is available to reputable companies and institutions if they want to hire him. For now, we can feel the skill this director has shown in promoting his own country, Spain (truly, having that nationality means there's little he can do other than carry out his activity in this way), as we can see a certain correlation between the country's positive macroeconomic data and the author's artistic performance, as has been previously discussed in this medium, since both assessments coincide in time, our time, the present.
And from here, we finally deduce the importance of mastering the "audiovisual language," not only for established directors, but for everyone in this world, because the scenario is the one we all know: You open an Instagram account, upload a video, and voilà! You're a film director.
So, all readers of this article know: if you want to sell more, hire a film director and, beyond that, study and dedicate resources to learning to master the audiovisual language.
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